Study, accumulate, progress, and strive for the needs of customers -- 《 Tool World 》 interview with Yu Haiyan, general manager of Zhejiang Taixing Intelligent Equipment Co. , Ltd.
At the 2021 Youth Fair Jinnuo Exhibition, Zhejiang Taixing Intelligent Equipment Co. , Ltd. (hereinafter referred to as“Taixing Zhizao”) had a very hot atmosphere, showing an extraordinary high popularity. In this lively atmosphere, knife world once again interviewed Ms. Yu Haiyan, general manager of Taixing Zhizao, to hear her tell the story of Taixing Zhizao so far in 2021. Established in 2018, Taixing Zhizao has participated in the Qingdao exhibition for the third time. Yu thinks Qingdao Jinnuo exhibition radiates the whole Shandong province and even the Big North Market, and is a very influential trade fair, which meets Taixing's development goal of entering the national market. Now, the sales model of Taixing Zhizhuo is in the transition phase from retail + wholesale to wholesale and not retail. For such a development route, Yu said frankly that there had been a lot of early concerns, because the profit margin is small, in the beginning will be more difficult. However, over time, the power of the brand gradually emerged, the comprehensive trade-off under the choice of persistence. Now, has fully proved the correctness of this line of development. From retail to wholesale to allow more partners The year 2021 is undoubtedly a year of harvest. The first-half results are already in line with 2020 sales. “One of my luckiest things is having a young and energetic team,” yu said. With the support of this team, I am confident that Taixing Zhizhuo will be an excellent brand in China and even internationally. Our team is divided into eight groups and has participated in exhibitions nationwide during the same period. We have participated in more than 50 exhibitions in the first half of the year and are expected to participate in more than 70 exhibitions in the second half of the year.” From the early stage of brand accumulation stage, to now the comprehensive development stage, in Yu's view, as long as the enterprise to do a good job, sales has become a piece of cake. Now, Taixing Zhizhong has built up its own dealer network nationwide. Yu said: “It's more profitable to do retail on your own, but it's difficult to build up our sales network nationwide in a short period of time. In order to protect the interests of the dealers, Taixing Zhizhao in each market only set up a large dealer, the rest of all by the dealers to operate. We only know the general direction of the platform, leaving a small part of the profits to support the development of the company, more profit is to share with everyone.” Taixing zhixing grinder from the start, the current transformation is very successful, has launched a number of tools grinding and peripheral grinder. “If it's just a single grinding machine, it's hard to really make it big and the demand will be limited. Now, we use the tool grinder to replace the previous Universal Tool Grinder and table grinder, has achieved remarkable results. If we can secure the advantages in both directions, there is absolutely no problem of achieving 50 per cent market share in the 2023 market.” It is inevitable for products to transform from sharpening machine to super hard equipment Yu has been engaged in the industry for many years and has experienced the development and evolution of China's cutting tool market. From 2014 to 2016, she will gradually transition to the direction of ultra-hard cutting tools, in 2016 officially involved in the field of ultra-hard cutting tools. Today's taixing zhizao, from grinding, production to machining equipment, have dabble. Grinding equipment involved in military, medical, valves, automation, auto parts, in recent years in the mold industry has also made considerable progress. Production equipment is currently dominated by super-hard cutting tools. “Yuncheng is now our diamond base in China. In 2017, I led a team to Zhengzhou, Henan Province, which is known as the world's largest super-hard cutting tool industry base. From 2018, more than a dozen manufacturers in the Zhengzhou Knife Market started using the super-hard equipment made by Taixing Zhizhuo.”
