Break the tradition and conquer the market with technology
Ms. Yu Haiyan, general manager of Zhejiang Taixing Intelligent Equipment Co. , Ltd. Zhejiang Taixing Intelligent Equipment Co. , Ltd. (hereinafter referred to as“Taixing Zhizao”) , a comprehensive professional manufacturer specializing in the research and development of tool grinders, special tool grinders and precision machine tools.
As an equipment manufacturer, how to turn crisis into turning point in the current market environment? How to improve product technology and customer service? How to look at the future development trend of China's cutting tool industry? Ms. Yu Haiyan, general manager of Taixing Zhizhuo, gave her answer in an exclusive interview with the world of Knives. High-density exhibition, is to break the traditional sales model. An interview with Consul General Yu was conducted during CIMES in Beijing. Ms Yu told me that Taixing had participated in nearly 30 offline shows between the start of the Yuhuan County Machinery Exhibition on May 302020 and Cimes in Beijing.
In September alone, there were 17 exhibitions on Taixing Zhizao's itinerary. Among them, the Wenling exhibition on September 21-23 was quite a special one, taixing smart manufacturing in large equipment research and development, plant inventory and equipment functions, and other aspects of on-the-spot consideration, detailed understanding. Why such a high density of exhibitors? Yu replied, “First, of course, in order to quickly increase brand awareness; second, in order to break the traditional sales model of China's grinding industry, especially the small-scale knife grinder industry, from retail to wholesale, and to do a good channel service.”. Increase technical communication with customers on the premise of good channel service.”
Yu, who has been engaged in the industry for nearly 20 years, has been participating in all kinds of exhibitions from 2007 to 2019. Based on 13 years of experience in participating in exhibitions, he has conducted a comprehensive analysis of the Chinese and international smart manufacturing industry, march 2019 began to adjust the market operation mode, from retail to wholesale. Set up in the domestic regional agents, and to protect the reasonable profits of distributors, in the regional market will not set up a second agent, will not appear a second similar products. In Yu's opinion, the biggest weakness of taixing is that it has not been established for a long time. Despite nearly 20 years of production history, Taisheng Intelligent Equipment Co. , Ltd. was founded in October 2018, two years is not enough time to make the Taisheng Zhizao brand widely known.
In order to build the brand, besides frequent team meetings, “During the outbreak, we turned our attention to customer service and offered technical guidance, testing samples and free solutions to our customers. We believe that the new service standards will bring great benefits to the company's long-term development.”
In the field of small knife sharpener, Taixing Zhizhuo dare not say the best quality, but its more than 80 kinds of product appearance, enough to dominate the world.
“In order to continuously improve the quality of our products, we hire experts from Germany and Japan from time to time to provide technical guidance. Every time, we can improve the overall quality of our employees,” Yu told me. “Whether it's the employees' perception of the products or their requirements for product accuracy, there are fundamental changes.”.
At the same time, it has changed taixing's market analysis and positioning. Previously, it was designed and produced according to the standards of the Chinese market, but now it is completely in line with the standards of the European and n markets.”
